This Privacy Policy describes how Gherrel Pinkham, doing business as GP Mortgage Advisor, a personal brand of a Mortgage Loan Originator with Edge Home Finance, LLC (NMLS #891464), handles information submitted through the gpmortgageadvisor.com website. Edge Home Finance, LLC maintains its own privacy policy that governs the formal loan application and any borrower relationship — see the link in the Edge Home Finance section below.
Information website forms may collect
The forms on this website (such as Get Pre-Approved, Know Your Numbers, Contact, Ask a Mortgage Question, Realtor Partners, and Resource downloads) may collect:
- Basic contact information — name, email, and phone number.
- Scenario details you choose to share — city or area, timeline, intent (buying / refinance / HELOC / VA, etc.), price range, and free-text notes.
- Resource download submissions — name, email, and the specific resource requested.
- Source page (the URL you submitted the form from) and basic UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) when present, to understand how visitors find the site.
- Consent confirmations — for example, the checkbox you check before submitting a download form.
What you should not submit through website forms
Website forms are intentionally lightweight. Please do not submit the following through any website form:
- Social Security number
- Full date of birth
- Bank account information or account/routing numbers
- Paystubs
- W-2s
- Tax returns or other tax documents
- Any other sensitive loan application documents
Formal loan application data is collected securely through the official Edge Home Finance application portal tied to Gherrel Pinkham (NMLS #2811216). When you're ready to formally apply, use the Get Pre-Approved button anywhere on this site, which routes to the official Edge application.
How form submissions are used
- To follow up with you personally about the question, scenario, or resource you submitted.
- To route your submission into our customer relationship management (CRM) system so it isn't lost.
- To send you the resource you requested (in the case of a download form) and related follow-up materials.
- To improve the website and understand which pages and campaigns are useful.
We do not sell information collected through website forms. We do not share it with unrelated third parties for their own marketing.
CRM routing
Submissions from website forms may be routed into our CRM (Shape) for follow-up tracking. The CRM is used to keep notes, manage outreach, and avoid dropping conversations. Sensitive application data is never collected through these forms and therefore is never routed into the CRM from this website.
Communications — email, SMS, and phone follow-up
By submitting a form on this website, you agree that Gherrel Pinkham may contact you using the contact information you provided (by email, phone call, or text message) regarding your inquiry, mortgage information, and related resources. You can opt out at any time by replying STOP to text messages, unsubscribing from emails, or telling us during a call. Standard message and data rates may apply for SMS.
We don't share your contact information with unrelated third parties for marketing purposes.
Cookies and basic analytics
The website may use basic analytics tools (and standard browser cookies) to understand traffic patterns and improve the site. These tools generally collect aggregate, anonymized information such as pages visited, referring source, device type, and approximate geography. You can control cookies through your browser settings.
Edge Home Finance privacy policy
The formal loan application process and any borrower relationship is handled by Edge Home Finance, LLC. Edge maintains its own privacy practices covering loan applications, credit data, and regulated borrower information. Please review Edge's privacy policy directly:
Children
This website is intended for adults shopping for or refinancing a home. We don't knowingly collect information from children under 13.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of the page reflects the most recent change. Material changes will be reflected on this page; please review periodically.
Questions about this policy
If you have questions about how your information is used or want to make a request related to your information, please reach out:
This page is plain-English information about website data handling, not legal advice. For specific legal questions, consult a qualified attorney.